Research in Action
Discover research insights, ongoing studies, and multidisciplinary contributions to consumer knowledge and sustainability.
Current Research
Electronic Motorcycle Research
Conventional motorcycles contribute to climate change and air pollution, driving interest in eco-friendly electric motorcycles. Adoption in Indonesia is Iow compared to Taiwan. This study will explore young people’s attitudes towards electric motorcycles in both countries through surveys and focus groups. Findings will be shared with the Indonesian electric motorcycle association for marketing strategies.
Partnership:
Mangrove Eco-tourism Research
Conventional motorcycles contribute to climate change and air pollution, driving interest in eco-friendly electric motorcycles. Adoption in Indonesia is Iow compared to Taiwan. This study will explore young people’s attitudes towards electric motorcycles in both countries through surveys and focus groups. Findings will be shared with the Indonesian electric motorcycle association for marketing strategies.
Partnership:
Food Waste Management Research
Conventional motorcycles contribute to climate change and air pollution, driving interest in eco-friendly electric motorcycles. Adoption in Indonesia is Iow compared to Taiwan. This study will explore young people’s attitudes towards electric motorcycles in both countries through surveys and focus groups. Findings will be shared with the Indonesian electric motorcycle association for marketing strategies.
Partnership:
Halal-tourism Research
Conventional motorcycles contribute to climate change and air pollution, driving interest in eco-friendly electric motorcycles. Adoption in Indonesia is Iow compared to Taiwan. This study will explore young people’s attitudes towards electric motorcycles in both countries through surveys and focus groups. Findings will be shared with the Indonesian electric motorcycle association for marketing strategies.
Partnership:
Past Research
Halal Industry
Study preferences for halal food, attitudes towards halal banking, and factors influencing the use of halal cosmetics among Muslim consumers.
Food and Beverage (F&B) Industry
We study consumer interest in local food, ethnic and authentic cuisines, sustainable and plant-based foods, and the rise of online food purchasing and delivery.
Tourism and Hospitality Industry
We study consumer preferences in hotels, motivations for shopping tourism, demand for specialty foods, interest in eco-friendly tourism, and the appeal of creative tourism experiences.
Halal Transportation
We analyze consumer adoption of eco-friendly transportation and the impact of digital platforms on transportation choices.
Retail Industry
We analyze the shift to online grocery shopping and its impact on consumer behavior.
Service Industry
We explore consumer expectations and behaviors in the banking sector.
Education
We examine consumer attitudes towards vocational education and training programs.