Creating Legacies for the World’s Knowledge

Advancing consumer research and innovation to shape a more sustainable society.

Sustainable Tourism

Promoting responsible and sustainable tourism.

Responsible Consumption

Encouraging sustainable consumer choices.

Smart Technology

Innovating through smart digital solutions.

Green Mobility

Advancing eco-friendly transportation.

Halal Tourism

Exploring Muslim-friendly tourism experiences.

Sustainable Food Systems

Reducing food waste and improving sustainability.

Consumer Behavior

Understanding consumer needs and preferences.

Blue Economy

Supporting sustainable marine resources.

Mangrove Eco-tourism

Sustainable tourism and coastal conservation.

Waste & Food Waste Tourist Behaviour

Responsible consumption and food waste research.

Halal Tourism

Exploring Muslim-friendly tourism experiences.

Electronic Motorcycle

Advancing electric mobility and sustainable transportation.